Product Development
Identification of potential consumer needs and development of products required by society
"What can we offer to our customers?" "What are the needs of our customers?" We aim to discover potential consumer needs as well as those that are already apparent.
In addition to responding to customer needs, we strive to develop new products beyond the expectations of customers and expand to a wider market. In pursuit of advancements in function, performance, and design, we will continue to research related to safety and consideration for the global environment, as well as space-saving and installation efficiency, and reflect this in our products.
We will continue to develop products required by society in order to obtain consumer satisfaction in using NITTO KOGYO's products.
Product Development Process
Market research
We value the customers' opinions and conduct market research from various angles.
Concept design
We design high-performance and high-function products that satisfy world and industry standards using the latest design tools.
Concept and environmental review
We discuss the directions and issues with relevant departments and promote embodiment of our products.
Testing/evaluation
We pursue high quality and safety with extensive tests and research facilities.
Productization
We aim to achieve high quality, short delivery times, and low cost through standardization. We also provide extensive technical support.
Strength of NITTO KOGYO
Pursuit of customer satisfaction through abundant test data and evaluation technology
